Provide every business unit the tools they need, With so many parts available, parametric search is one of the industries preferred way to find products. In addition to a more usable parametric search, International Rectifier was interested in integrating some of this functionality into its education pages. This allows users to dive into products from any point within the site.
Create an easily navigable experience, The majority of semiconductors website looks very similiar and even use similiar color schemes, making it difficult for a company to differentiate itself from its competitors. Although the site should contain similar features in order to remain competitive, International Rectifier needed additional features to prove unique.